✓ Ideas ✗ Direction ✽ Design
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Nike Off Campus NY

For the global launch moment of THE TEN collection, we took over the abandoned 23 Wall Street building for a three day event of installations and programming. Guests created bespoke product across several workshops with Ian Isiah, Shayne Oliver, Brendan Fowler, Cali Dewitt and heron Preston, and attended live discussions with artists and athletes along the lines of Spike Lee, Don C, OBJ, Eric Koston, Venus X , Tremaine Emory and more. The moment was celebrated with musical performances by Sampha and Lil Uzi Vert.

Creative Director: Ibrahem Hasan
Art Director: Thomas Pregiato
Designers: Yotam Hadar, Oliver Shaw
Writer: Omar Almufti
Visualization Partner: Hotel Creative
Production Partner: Atomic
Photos courtesy of Hotel :)

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